Flipkart Tie up with Viacom 18

Flipkart brings new brands to India:

On of the E-commerce giant Flipkart Has tied up with Viacom 18 on Monday, Flipkart came out with a new brand licensing initiative to ease the processing of  importing international brands to India and offering customers more branded merchandise.

At first, Flipkart has tied up with viacom 18 for licensing of the brads like Teenage mutant ninja turtles, spongebobsqaure pants and peanuts for sellers and now it took initiative to offer tie up on most of international products and to grow relationship with viacom 18.

Many global companies are looking for a partner who is most competent manufacturers in many categories, and flipkart has been looking for licensing platform of international brands that connects these brands to the most deserving sellers in India. Flipkart main point is that it can now find the real brands and reduce the fake good products and have good transparency on retail sales and these can be effectively understood by using Flipkart's "superior analytic's and the tight control system" so there will be no compromising in product quality.

So now the sellers have to assure that they create a better experience for buyers. For international brands, it's an opportunity" to increase the number of brand touch points through extension of their market in places where it is previously not existed.

Through this online licensing concept, we want to simplify this process by connecting international brands with the top sellers on our platform, and give the brands the power to keep track of the product sales as well as quality. Also flipkart is planning to extend this system for licenser's and also thousands of quality sellers.